1) Discovery Call (10–15 minutes)

We identify your goals, audience, platforms, and deadlines. We outline deliverables, dates, and budget. If we’re a fit, we lock the session in.

You’ll leave with: next steps, a target shoot date, and a rough content plan.

2) Brand Deep Dive & Strategy

A short questionnaire + a moodboard call. We clarify your brand story, tone, color cues, pillars, and offers. Then we translate that into visual themes.

Deliverable: a 1–2 page creative direction guide with a shot list, key messaging, wardrobe notes, and locations.

3) Pre‑Production (We handle the details)

We finalize locations (studio in Rockland County or on‑site), permits, schedule, wardrobe, props, HMUA (optional), and backup weather plans.

Deliverables: call sheet, timeline, packing list, and prep tips so you show up ready.

4) Content Map (30–60 days of assets)

We turn your goals into a content map across five buckets:

Authority: thought‑leader poses, tools of your trade, speaking moments

Lifestyle: behind‑the‑scenes, workspace, client interactions

Offer: services, products, before/after, process visuals

Social Proof: testimonials, press, awards

Personality: interests, movement, real smiles

Outcome: a balanced library for LinkedIn, Instagram, website, email, and ads.

5) Shoot Day (Guided. Efficient. Fun.)

We direct posing, micro‑expressions, and hands‑to‑face details. We shoot tethered when possible so you can preview and adjust in real time.

Options on shoot day:

Multiple looks and locations

Quick talking‑head video clips for Reels/Shorts

Product or flat‑lay scenes

6) Same‑Day Selects or Proof Gallery

Make selects on set or via an online proof gallery. We guide you to a tight, on‑brand selection that covers your content map.

7) Retouching & Color (Magazine‑quality)

Natural skin work. Clean tones. True‑to‑brand color. No plastic faces. Standard turnaround 5–7 business days; rush available.

Deliverables: print‑ready and web‑optimized files, plus social‑first crops.

8) Delivery & Usage

Your images arrive in a simple, organized online gallery with folders for website, LinkedIn, Instagram, Facebook, and press. Clear usage rights for your business are included.

Extras on request: file naming for SEO, caption starters, and recommended posting order.

9) Aftercare & Growth

Two‑week check‑in to make sure the images are working for you. Light guidance on where to deploy first for quick wins. Optional monthly content retainers for ongoing photo + short‑form video.